A.H. Riise changes name to Old St. Croix

The Name Change: From A.H. Riise to Old St. Croix

Old St. Croix is not just a new name – it’s a return to the roots. The name originates from the late 1800s when apothecary Albert Heinrich Riise introduced his West Indian blends under this name. Riise's Old St. Croix blends quickly became famous and globally recognized, including winning a gold medal at the 1893 World's Columbian Exposition in Chicago.

With the relaunch of Old St. Croix, the brand seeks to honor this rich history while connecting with a modern audience. The bottles have received an updated look, but the familiar, smooth flavor profile and passion for quality remain the same.

The Launch: Old St. Croix XO Reserve Legacy

To mark the name change, Old St. Croix is introducing a Limited Edition that is both a beginning and a tribute to the past: Old St. Croix XO Reserve Legacy.

This new bottle is inspired by the iconic Old St. Croix blend, first marketed over 150 years ago. With a retro label and elegant bottle design, the XO Reserve Legacy reflects the historical original, while its content is crafted to thrill today's rum enthusiasts.

The blend is composed of double-distilled, extra-aged barrels from renowned distilleries in the West Indies and Central America. The result is a deep, rounded flavor profile that combines warmth and sophistication.

Limited edition: XO Reserve Legacy is released in only 30,000 numbered bottles globally.

A Tribute to Tradition and Innovation

"With XO Legacy, we celebrate both our roots and a unique piece of Danish spirits history. It's not just a new bottle – it's a new chapter in the story of West Indian craftsmanship and Danish adventurousness," says Jonas Nilsson, International Marketing and Brand Manager.

This Limited Edition is not just a taste experience; it's a narrative. It represents the best of two worlds: Danish history and West Indian warmth.

Experience Old St. Croix

Whether you prefer the smooth elegance of XO Reserve, the maritime tribute of the Royal Danish Navy series, or the sweet, silky XO Rum Cream, there's something for every taste in Old St. Croix’s assortment.

The transition will unfold over the next few months, as bottles continuously change their name from A.H. Riise to Old St. Croix.

Join us on a journey through the world of taste – a journey that begins with Old St. Croix XO Reserve Legacy.